SuperReal is an unprecedented multimedia experiment that adds a layer of reality to our world. Immersed in cutting-edge art and technology, visitors will journey through multidimensional realms that blur the boundaries between real and virtual.
The 12,000 square foot grand hall of Cipriani 25 Broadway, formerly the ticketing lobby of the historic Cunard Building, has been turned into a visceral, multimedia experience. From the 6,000 square foot mirrored floor to the 30-foot vaulted ceiling, each inch of the iconic architecture has been digitally transformed to take you on a journey from the Real to SuperReal.
SuperReal is presented by internationally acclaimed multimedia entertainment studio Moment Factory, in partnership with Cipriani, a four-generation global iconic name in hospitality and events.
This immersive presentation is an opportunity for both companies to continue pushing the limits of technology and entertainment to create remarkable experiences that bring people together.