SuperReal is the new Surreal
SuperReal is an unprecedented multimedia experiment that adds a layer of reality to our world. Immersed in cutting-edge art and technology, visitors will journey through multidimensional realms that blur the boundaries between real and virtual.

December 15th through January 9th

Introducing SuperReal Classic

Step into the spectacle of SuperReal at night.  Enjoy a Cipriani Bellini with us and marvel at the beauty of SuperReal at the historic Cipriani at 25 Broadway.

Friday & Saturday nights
7pm to 11:30pm
Over a span of forty-five minutes, SuperReal invites you to step into 25 Broadway and experience five visual spectacles - each one creating a different dimension with a distinct narrative, bringing abstract concepts to life with stunning, interactive visuals and precise projection mapping.

SuperReal transforms the great hall at 25 Broadway into an award-winning visual experience.Presented by internationally acclaimed multimedia entertainment studio Moment Factory, in partnership with Cipriani, a four-generation global iconic name in hospitality and events.

This immersive presentation is an opportunity for both companies to continue pushing the limits of technology and entertainment to create remarkable experiences that bring people together.

Learn more at
Moment FactoryCipriani
Schedule and pricing
Regular Schedule
Weekdays: 10am - 8pm
Friday & Saturday: 10am - 8pm
Sunday: 10am - 7pm
Christmas Day: Closed

Click here to confirm your time is available within our ticketing system.

General Admission (Ages 13+)
$28 +taxes & fees

Children (Ages 4-12) 
$18 +taxes & fees Infant

(Ages 3 and Under) 

* Available for all event times up until 3:30PM.

Super Classic Experience (Ages 21+)
$55 plus taxes and fees
* Available Dec 20, 21, 27, 28 ONLY. 
The Location
The iconic architecture of Cipriani 25 Broadway and its grand hall (the former Cunard Building ticketing lobby) has been digitally scanned and projection-mapped in 360° in order to transform the space and transport the audience into other parallel worlds.

Half of the 12,000 square feet space features mirrored flooring that reflects the 30-foot vaulted ceiling into a visceral immersive experience. 

In the same way that the site was associated with maritime trade and travel and used to connect the Old World and the New World during the 1920’s, a new bridge has been created between the past and the future, between the Real and the SuperReal.
cipriani 25 broadway
25 Broadway, New York, NY 10004
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The SuperReal Experience
Is a 45-minute multimedia journey through a series of virtual realms that are nonsensical, grandiose, and utterly mesmerizing.
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